Goodbye My Love installed off La Brea Av in Hollywood

: After traveling from Cuba to New York and then across country to Los Angeles, Goodby My Love is finally ready to be installed in a new home.

: Esterio Segura directing the crew.

: 3 planes from Goodbye My Love, ready to go up into the ceiling.

: Esterio Segura and crew balance the work as installer Alan Scott secures it in place.

: Installer Alan Scott works to place the planes securely.

: Esterio Segura, involved in every stage of the installation.

: Carla Arzente climbs the scaffolding for the final touch.

: Esterio Segura discusses logistics with saltfineart and crew

: Esterio Segura and Troika founder & CEO Dan Pappalardo stand in front of the completed installation.

Le Brea between Beverly and 3^rd has long been an vibrant section of Hollywood to explore, with new shops and restaurants opening up and old standbys continuing to draw a loyal crowd. In the midst of the buzz, an exciting project about to launch has been the restoration of the old Continental Graphics building, which sits between 1st & 2^nd street. Part of “District La Brea” re-use development project, the upper floors of the building are being outfitted to hold the new offices of the creative & marketing powerhouse Troika and already they have established their presence with the installation of three large-scale pieces from Cuban artist Esterio Segura’s iconic series Goodbye My Love. Created by hand out of fiberglass by the artist in his Havana studio, bright red airplane wings burst from either side of giant hearts, spanning 14 feet from tip to tip, hovering in formation as if ready to fly off towards the hills.

saltfineart worked with the Irvine-based installer Alan Scott who personally hung each plane along with the artist and a crew over the course of two days. Troika was on hand to document the entire process, taking these interesting pictures of the work being permanently placed in its new home.

See more of Esterio Segura’s work HERE
Installation by Alan Scott, Fine Art Management www.alanscottart.com
Photos courtesy of Troika www.troika.tv